EQUUS® Inspired

BRAND EVOLUTION STORY

As the Graphic Designer for this dynamic, evolving coaching organization I elevated the brand visuals across all channels, introducing elegant and impactful visual solutions as well as UX and UI led designs. Of note are: improved functionality, navigation, optimization and user journey on the equusinspired.com website, branded course materials, proposal documents and decks, engaging and unified social media design assets, logos for The EQUUS Academy and its courses.

Created easy-to-use, elegant and impactful social media design templates for shareable, emotive, and impactful content.

Instagram: equusinspired

Social Media Design

EQUUSinspired.com Website

Maintenance and on-going design and technical updates to create a more elevated brand presence, and more user-friendly journey using UX and UI principles.

Created a family of logos to represent each of The EQUUS Academy’s course offerings. Iconography was developed to both align with the EQUUS and The EQUUS Academy logos, while tuning to the different subject matter, and emotive qualities represented in each course offering.

EQUUS Academy Course Logos

Educational Design and Marketing Materials

Course Materials, Presentation Decks, Proposal Document, Handouts, One-Sheets and infographic/Diagram redesigns.

Email Newsletter and Communications

Templates and Email Design for Newsletters, Course Offerings, Client and Partner Communications, Blogs and more.