As Senior Graphic Designer for this new player in the theater licensing industry my focus was to bring cohesion across channels while developing new products and a bold, inclusive, exciting and easy to recognize brand. During my time with Broadway Licensing I created a brand system to support all imprints, acquisitions, and new launches across all platforms.
Broadway Licensing Global Brand Assets
• Script Book Redesign
• Signature Acting Edition Book Designs
• Special Edition Box Collections
• Tradeshow Presence / Booths
• Signage and Environmental Design
• Ads
• Postcards and Direct Mail
• Annual Catalogs
• Branded/Promotional Items
• The Scene Podcast Logo & Identity Concept
As featured in New York Magazine’s The Strategist, the launch of Broadway Book Club - a script book subscription targeted at teachers, educators, students, and all other theater lovers - featured bold new packaging which could stand alone while also fitting into the family of BLG offerings.
Broadway Book Club
With a very small team and limited resources one of the keys to producing content was to have a well designed, cohesive design system to endure consistent brand delivery.
Social Media
Posters and Book Covers for new acquisitions and existing titles.
Signature Acting Editions Key Art
The Scene Newsletter and Podcast were developed as a resource for theater teachers, students and “theater kids”. This sub-brand needed to share the same brand values as Broadway Licensing Global’s other products without being instantly identifiable as a BLG property. Focus was on making news and information exciting fun, and easy to digest.
